Spec newsletter · two A/B variants · Built in The Vagina Whisperer design system by Greg Getner · proposal · launch email

Variant A · Designed HTML

From: Sara · The Vagina Whisperer <sara@thevagwhisperer.com>

Why do I pee when I sneeze?

Leaks are common. They are not something you just have to live with.

Why do I pee
When I
Sneeze?

Sneeze. Leak. Sigh. If your bladder has started treating every sneeze, giggle, and jump squat like a fire drill, you're dealing with one of the most common (and least talked about) pelvic floor issues out there: stress urinary incontinence.

Here's the part nobody tells you: leaks are common. They are not normal, and you don't have to just live with them.


Pregnancy & Postpartum

Growing a human puts nine months of pressure on your pelvic floor, and delivery (vaginal or C-section, both count) is a marathon for those muscles. If sneezing has felt like risky business since baby arrived, your pelvic floor is asking for backup, not blame.

Why am I leaking after baby?

High-Impact Workouts

Runners, lifters, and HIIT devotees: every jump and heavy rep spikes the pressure in your core. When that pressure beats your pelvic floor's ability to push back, leaks crash the workout. The fix isn't quitting. It's training the floor like you train everything else.

Can I keep running?

Peri/Postmenopause

Declining estrogen thins and weakens the tissues that support your bladder and urethra, which is why leaks often show up (or level up) in your 40s and 50s. This is not "just aging," and it is very treatable.

Is this just part of aging?

Is it your
pelvic floor?

Leaks are a pressure problem, and your pelvic floor is the pressure manager. Take my free quiz to find out whether yours is weak, tense, or a bit of both, and get a personalized roadmap to staying dry.

What does my vag need?

Wishing you dry sneezes and big laughs,

Sara

Variant B · Text-based

From: Sara · The Vagina Whisperer <sara@thevagwhisperer.com>

Why do I pee when I sneeze?

Leaks are common. They are not something you just have to live with.

Hi {{FIRSTNAME}},

Quick question: does a sneeze ever make you cross your legs first?

If a little pee sneaks out when you sneeze, laugh, run, or lift, that's called stress urinary incontinence. It's one of the most common pelvic floor issues out there, and one of the least talked about.

Here's the part everyone gets wrong: leaks are common, but they are not normal. And you don't have to just live with them.

The usual culprits:

1. Pregnancy and postpartum. Nine months of pressure plus delivery (vaginal or C-section, both count) is a marathon for your pelvic floor. If sneezing has felt like risky business since baby arrived, your muscles are asking for backup, not blame. Here's why it happens and what helps: thevagwhisperer.com/postpartum-leaks

2. High-impact workouts. Every jump and heavy rep spikes the pressure in your core. If your pelvic floor can't push back, leaks crash the workout. You don't need to quit running. You need to train the floor like you train everything else.

3. Peri/postmenopause. Less estrogen means thinner, weaker tissue around your bladder and urethra. Leaks that show up (or level up) in your 40s and 50s aren't "just aging." They're treatable.

Not sure which bucket you're in? Take my free two-minute quiz and you'll get a personalized roadmap to a pelvic floor that can handle a sneeze, a spin class, and a good laugh:

Take the quiz

Wishing you dry sneezes and big laughs,

Sara
The Vagina Whisperer

P.S. If leaks are getting between you and your workouts (or your life), the V-Hive has guided pelvic floor programs for exactly this. Start with the quiz and I'll point you to the right one.

Why two variants: for expert-led info brands, lighter text-based sends often outperform designed HTML on deliverability and clicks, but the only way to know for your list is to test. The plan: same subject line, 50/50 random split, judged on clicks and revenue per send rather than opens (open rates are inflated by Apple Mail privacy and unreliable as a success metric). Winner takes the format for that campaign type; we keep testing by category, since newsletters, promos, and launch emails often have different winners.

Built on spec in about an hour, entirely inside your existing design system: your logo, icons, photography, footer, magenta (#bb2387), square buttons, Playfair serif moments, and CTAs written in the reader's voice. Layout is email-ready at 600px with live text throughout, so it drops into ActiveCampaign as a reusable template rather than a one-off graphic. The topic is new (not a rework of an existing send) to show the system generating fresh issues, not copying old ones.